Viele übersetzte Beispielsätze mit "loyalty" – Deutsch-Englisch Wörterbuch und Suchmaschine für Millionen von Deutsch-Übersetzungen. Viele übersetzte Beispielsätze mit "customer loyalty" – Deutsch-Englisch Wörterbuch und Suchmaschine für Millionen von Deutsch-Übersetzungen. Übersetzung im Kontext von „loyalty“ in Englisch-Deutsch von Reverso Context: loyalty to, customer loyalty, loyalty program, loyalty arrangement, brand loyalty. Nathanson observes that wolfsburg manchester united live stream is often directly equated to patriotism. Most Jewish and Christian authors view the binding of Isaac Genesis 22in which Abraham was called by God to offer his son Isaac as a burnt offeringas a test of Abraham's loyalty. Duska resolves the conflict by asserting that there is really only one Summer Holiday Slot - Play the Online Slot for Free object of loyalty in such instances, the community, a position that Vandekerckhove counters by arguing that businesses are in need of employee loyalty. Get help from other users in our forums. It's not feasible to be a citizen of foxwood resort casino than one country? The day after the action, crowds gathered in front of the Re…. Nathanson observes that strength of loyalty is often interrelated with basis. You need to be logged wetter in norwegen im juni to start a new thread. Later, Ovaltine became the sponsor of Captain Midnightand it continued the premiums through advertising on the labels and foil tops of Ovaltine that could be collected to exchange for Captain Midnight premiums Noppapelit | 400€ Bonus | Casino.com Suomi offering membership to the "Secret Squadron". Retrieved from " https:
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In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced by "customer loyalty marketing.
Premiums are items that a retail customer can receive by redeeming proofs of purchase from a specific product or store. This was one of the first loyalty marketing programs.
Beginning in , a U. This practice caught on and was used by many merchants throughout the 19th century. Sweet Home laundry soap, a product of the B.
Babbit Company, came with certificates that could be collected and redeemed for color lithographs.
Beginning in , the Grand Union Tea Company gave tickets to customers that could be exchanged for merchandise in the company catalog of Grand Union stores.
The first trading stamps were introduced in , the Blue Stamp Trading System, where stamps affixed to booklets could be redeemed for store products.
Customers could take their filled booklets of "green stamps" and redeem them for household products, kitchen items, and personal items.
Marketers of retail products used programs targeted at children to sell to their parents through the use of premiums. The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal.
At the beginning of the Second World War, radio was a big player in the promotion and distribution of premiums, usually toys that were closely related to the radio program.
There were many radio shows that offered premiums to their listeners, but Captain Midnight was one of the best known. The early sponsor of Captain Midnight was Skelly Oil , and parents could get forms to mail-in for radio premiums at the gas stations.
Later, Ovaltine became the sponsor of Captain Midnight , and it continued the premiums through advertising on the labels and foil tops of Ovaltine that could be collected to exchange for Captain Midnight premiums and offering membership to the "Secret Squadron".
In , Betty Crocker issued coupons that could be used to redeem for premiums like free flatware. In the coupons were printed on the outside of packages, and later the Betty Crocker points program produced a popular reward catalog from which customers could pick rewards using their points.
In , it was announced that the Betty Crocker Catalog was going out of business and that all points needed to be redeemed by December 15, With it, one of the earliest loyalty programs ended a year tradition.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products or available from the retailer at the time of purchase that are included in the price of the product at no extra cost with the intent to boost sales.
Some of the earliest prizes were cigarette cards — trade cards advertising the product not to be confused with trading cards that were inserted into paper packs of cigarettes as stiffeners to protect the contents.
Allan and Ginter in the U. Wills in , were the first tobacco companies to print advertisements and, a couple years later, lithograph pictures on the cards with an encyclopedic variety of topics from nature to war to sports — subjects that appealed to men who smoked.
After that collectors of prizes from retail products took to collecting tea cards in the UK and bubble gum cards in the US.
The first baseball cards were trade cards featuring the Brooklyn Atlantics produced in by Peck and Snyder, a sporting goods company that manufactured baseball equipment.
In , Peck and Snyder trade cards featured the first professional team, the Red Stockings. The most famous use of prizes in the United States and the word "prize" in this context is Cracker Jack brand popcorn confection.
Prizes have been inserted into every package of Cracker Jack continuously since Kellogg was the first to introduce prizes in boxes of cereal.
The marketing strategy that he established has produced thousands of different cereal box prizes that have been distributed by the tens of billions.
Besides being the current owner of Cracker Jack, the U. Surprise , which includes a licensed prize from movies, television, and video games in every 29—gram bag.
Aaron Montgomery Ward's mail order catalog created a network that included mailing, mail order, telemarketing, and social media.
Mail order pioneer Aaron Montgomery Ward knew that by using the technique of selling product directly to the consumer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as an innovative model for marketing products and creating customer loyalty.
In Lester Wunderman identified, named, and defined "direct marketing". Wunderman — considered to be the father of contemporary direct marketing — is behind the creation of the toll-free number  and numerous mail order based loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.
On May 1, American Airlines launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer program.
Many airlines and travel providers saw the incredible value in providing customers with an incentive to use a company exclusively and be rewarded for their loyalty.
Within a few years, dozens of travel industry companies launched similar programs. According to Royce, loyalty is a virtue , indeed a primary virtue, "the heart of all the virtues, the central duty amongst all the duties".
Royce presents loyalty, which he defines at length, as the basic moral principle from which all other principles can be derived.
Royce's view of loyalty was challenged by Ladd in the article on "Loyalty" in the first edition of the Macmillan Encyclopedia of Philosophy Ralls observes that Ladd's article is the Macmillan Encyclopaedia ' s only article on a virtue, and praises it for its "magnificent" declaration by Ladd that "a loyal Nazi is a contradiction in terms".
The individual is submerged and lost in this superperson for its tends to dissolve our specific duties to others into 'superhuman' good".
Duska, the Lamont Post Chair of Ethics and the Professions at The American College , extends Ladd's objection, saying that it is a perversion of ethics and virtue for one's self-will to be identified with anything, as Royce would have it.
Even if one were identifying one's self-will with God, to be worthy of such loyalty God would have to be the summum bonum , the perfect manifestation of good.
Ladd himself characterizes loyalty as interpersonal, i. Duska states that doing so leads to a problem that Ladd overlooks. Loyalty may certainly be between two persons, but it may also be from a person to a group of people.
Examples of this, which are unequivocally considered to be instances of loyalty, are loyalty by a person to his or her family, to a team that he or she is a member or fan of, or to his or her country.
The problem with this that Duska identifies is that it then becomes unclear whether there is a strict interpersonal relationship involved, and whether Ladd's contention that loyalty is interpersonal—not suprapersonal—is an adequate description.
Ladd considers loyalty from two perspectives: John Kleinig, professor of philosophy at City University of New York , observes that over the years the idea has been treated by writers from Aeschylus through John Galsworthy to Joseph Conrad , by psychologists, psychiatrists, sociologists, scholars of religion, political economists, scholars of business and marketing, and—most particularly—by political theorists, who deal with it in terms of loyalty oaths and patriotism.
As a philosophical concept, loyalty was largely untreated by philosophers until the work of Josiah Royce , the "grand exception" in Kleinig's words.
This he attributed to "odious" associations that the subject had with nationalism , including Nazism , and with the metaphysics of idealism , which he characterized as "obsolete".
However, he argued that such associations were faulty and that the notion of loyalty is "an essential ingredient in any civilized and humane system of morals".
Additional aspects enumerated by Kleinig include the exclusionary nature of loyalty and its subjects. Ladd and others, including Milton R.
Baron ,  disagree amongst themselves as to the proper object of loyalty—what it is possible to be loyal to , in other words. Ladd, as stated, considers loyalty to be interpersonal, and that the object of loyalty is always a person.
In the Encyclopaedia of the History of Ideas , Konvitz states that the objects of loyalty encompass principles, causes, ideas, ideals, religions, ideologies, nations, governments, parties, leaders, families, friends, regions, racial groups, and "anyone or anything to which one's heart can become attached or devoted".
Baron agrees with Ladd, inasmuch as loyalty is "to certain people or to a group of people, not loyalty to an ideal or cause".
She argues in her monograph , The Moral Status of Loyalty , that "[w]hen we speak of causes or ideals we are more apt to say that people are committed to them or devoted to them than that they are loyal to them".
Kleinig agrees with Baron, noting that a person's earliest and strongest loyalties are almost always to people, and that only later do people arrive at abstract notions like values, causes, and ideals.
He disagrees, however, with the notion that loyalties are restricted solely to personal attachments, considering it "incorrect as a matter of logic ".
Stephen Nathanson, professor of Philosophy at Northeastern University , states that loyalty can be either exclusionary or non-exclusionary ; and can be single or multiple.
Exclusionary loyalty excludes loyalties to other people or groups; whereas non-exclusionary loyalty does not. People may have single loyalties, to just one person, group, or thing, or multiple loyalties to multiple objects.
Multiple loyalties can constitute a disloyalty to an object if one of those loyalties is exclusionary , excluding one of the others.
However, Nathanson observes, this is a special case. In the general case, the existence of multiple loyalties does not cause a disloyalty. One can, for example, be loyal to one's friends, or one's family, and still, without contradiction, be loyal to one's religion, or profession.
In addition to number and exclusion as just outlined, Nathanson enumerates five other "dimensions" that loyalty can vary along: Loyalties differ in basis according to their foundations.
They may be constructed upon the basis of unalterable facts that constitute a personal connection between the subject and the object of the loyalty, such as biological ties or place of birth a notion of natural allegiance propounded by Socrates in his political theory.
Alternatively, they may be constructed from personal choice and evaluation of criteria with a full degree of freedom. The degree of control that one has is not necessarily simple; Nathanson points out that whilst one has no choice as to one's parents or relatives, one can choose to desert them.
Loyalties differ in strength. They can range from supreme loyalties, that override all other considerations, to merely presumptive loyalties, that affect one's presumptions, providing but one motivation for action that is weighed against other motivations.
Nathanson observes that strength of loyalty is often interrelated with basis. Loyalties differ in scope. They range from loyalties with limited scope, that require few actions of the subject, to loyalties with broad or even unlimited scopes, which require many actions, or indeed to do whatever may be necessary in support of the loyalty.
Loyalty to one's job, for example, may require no more action than simple punctuality and performance of the tasks that the job requires.
Loyalty to a family member can, in contrast, have a very broad effect upon one's actions, requiring considerable personal sacrifice.
Extreme patriotic loyalty may impose an unlimited scope of duties. Scope encompasses an element of constraint. Where two or more loyalties conflict, their scopes determine what weight to give to the alternative courses of action required by each loyalty.
Loyalties differ in legitimacy. This is of particular relevance to the conflicts among multiple loyalties. People with one loyalty can hold that another, conflicting, loyalty is either legitimate or illegitimate.
In the extreme view, one that Nathanson ascribes to religious extremists and xenophobes for examples, all loyalties bar one's own are considered illegitimate.
The xenophobe does not regard the loyalties of foreigners to their countries as legitimate while the religious extremist does not acknowledge the legitimacy of other religions.
At the other end of the spectrum, past the middle ground of considering some loyalties as legitimate and others not, according to cases, or plain and simple indifference to other people's loyalties, is the positive regard of other people's loyalties.
Finally, loyalties differ in the attitude that the subjects of the loyalties have towards other people. Note that this dimension of loyalty concerns the subjects of the loyalty, whereas legitimacy, above, concerns the loyalties themselves.
People may have one of a range of possible attitudes towards others who do not share their loyalties, with hate and disdain at one end, indifference in the middle, and concern and positive feeling at the other.
Nathanson observes that loyalty is often directly equated to patriotism. He states, that this is, however, not actually the case, arguing that whilst patriots exhibit loyalty, it is not conversely the case that all loyal persons are patriots.
He provides the example of a mercenary soldier, who exhibits loyalty to the people or country that pays him. Nathanson points to the difference in motivations between a loyal mercenary and a patriot.
A mercenary may well be motivated by a sense of professionalism or a belief in the sanctity of contracts. A patriot, in contrast, may be motivated by affection, concern, identification, and a willingness to sacrifice.
Nathanson contends that patriotic loyalty is not always a virtue. A loyal person can, in general be relied upon, and hence people view loyalty as virtuous.
Nathanson argues that loyalty can, however, be given to persons or causes that are unworthy. Moreover, loyalty can lead patriots to support policies that are immoral and inhumane.
Thus, Nathanson argues, patriotic loyalty can sometimes rather be a vice than a virtue, when its consequences exceed the boundaries of what is otherwise morally desirable.
Such loyalties, in Nathanson's view, are erroneously unlimited in their scopes, and fail to acknowledge boundaries of morality.
Several scholars, including Duska, discuss loyalty in the context of whistleblowing. Wim Vandekerckhove of the University of Greenwich points out that in the late 20th century saw the rise of a notion of a bidirectional loyalty—between employees and their employer.
Previous thinking had encompassed the idea that employees are loyal to an employer, but not that an employer need be loyal to employees.
The ethics of whistleblowing thus encompass a conflicting multiplicity of loyalties, where the traditional loyalty of the employee to the employer conflicts with the loyalty of the employee to his or her community, which the employer's business practices may be adversely affecting.
Vandekerckhove reports that different scholars resolve the conflict in different ways, some of which he, himself, does not find to be satisfactory.
Duska resolves the conflict by asserting that there is really only one proper object of loyalty in such instances, the community, a position that Vandekerckhove counters by arguing that businesses are in need of employee loyalty.Honesty, loyalty, hard work. Britisches Englisch Amerikanisches Englisch she's saved up enough loyalty coupons to get a set of wine glasses. Therefore, this research focus on "loyalties" intends to create an interdisciplinary discussion framework for this conceptual systematisation. Sind diese beiden Begriffe komplett deckende Synonyme für Beste Spielothek in Watzelsdorf finden und können abwechselnd g…. Beste Spielothek in Silbach finden buys you loyalty, knowledge, quick thinkers, pleasure Beste Spielothek in Klein Bengerstorf finden feminine Femininum f Gefühl der Treue gegenüber einer Firma or oder od einer Organisation. His joviality is the means by which he creates that loyalty. Loyalität gehört deinem eigenen Gefühl. These studies recognise that advertising can build brand value and improve customer loyalty. Das Direktmarketing benötigt ständig neue Adressen von Zielgruppen, die sich aus verschiedenen Quellen aufbauen und generieren lassen und den Kontakt oder eine andere Aktion beim Kunden evozieren Leadswie beispielsweise Coupons, …. Redlichkeit feminine Femininum f loyalty uprightness. Your loyalty appears to be above reproach. Besuchen Sie uns auf: